funnel analysis
[ˈfʌnəl əˈnæləsɪs]
nounpl: funnel analyses
análise de funil
1. A data analysis technique used to track user progression through a series of sequential steps or stages in a process, identifying where users drop off or abandon the process
The marketing team used funnel analysis to understand where customers were abandoning their shopping carts during checkout.
A equipe de marketing utilizou análise de funil para entender onde os clientes estavam abandonando seus carrinhos de compras durante o checkout.
2. A method of visualizing conversion rates at each stage of a customer journey, typically represented as a funnel shape showing decreasing numbers at each level
Funnel analysis revealed that 60% of users dropped off at the payment stage.
A análise de funil revelou que 60% dos usuários abandonaram o processo na etapa de pagamento.
Funnel analysis is a critical methodology in both American and Brazilian digital marketing and product development contexts. It's particularly valued in startup ecosystems, e-commerce platforms, and SaaS companies. In Brazil, the term has become increasingly standardized as the tech industry has grown, especially in São Paulo's startup hub. This analytical approach reflects the data-driven culture prevalent in modern business, particularly among companies focused on user experience optimization and conversion rate improvement.
Related Idioms & Phrases
leaky funnel - quando há perdas significativas em diferentes estágios do funil
top of the funnel (TOFU) - estágio inicial de conscientização
bottom of the funnel (BOFU) - estágio final de conversão
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