from-scratch
[/frəm ˈskrætʃ/]
adjective/adverb
do zero, desde o início
1. Starting from the beginning with no prior preparation, materials, or foundation; building or creating something entirely new without using pre-made components
I decided to build the website from scratch instead of using a template.
Decidi construir o site do zero em vez de usar um modelo pronto.
2. In cooking, preparing a dish using raw ingredients rather than pre-packaged or prepared ingredients
She made the cake from scratch with flour, eggs, and butter.
Ela fez o bolo do zero com farinha, ovos e manteiga.
3. Starting over completely, as if beginning a new project or endeavor with no previous work or progress
After the system crashed, we had to start from scratch.
Depois que o sistema travou, tivemos que começar do zero.
This phrase is extensively used in both American and Brazilian cultures, particularly in cooking, software development, and business contexts. In Brazil, 'do zero' has become increasingly common in tech and entrepreneurial communities. In the USA, 'from scratch' emphasizes authenticity and effort, often used positively in cooking contexts to indicate homemade quality. The expression reflects a cultural value placed on starting fresh and self-reliance in both cultures.
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