from scratch
[frəm skrætʃ]
adverbial phrase
do zero; desde o início; do começo
1. Starting from the very beginning with no prior preparation, materials, or foundation; beginning with basic elements
We had to build the website from scratch after the server crashed.
Tivemos que construir o site do zero depois que o servidor caiu.
2. Creating something without using pre-made components, templates, or existing work
She baked the cake from scratch instead of using a mix.
Ela fez o bolo do zero em vez de usar uma mistura pronta.
3. Beginning an activity or project without prior advantage or experience
He started his business from scratch with no initial investment.
Ele começou seu negócio do zero sem investimento inicial.
This phrase is widely used in both American English and Brazilian Portuguese, particularly in business, cooking, and technology contexts. In Brazil, 'do zero' has become increasingly popular in startup and tech culture. Americans often use this expression to emphasize authenticity and effort, while in Brazil it may emphasize resourcefulness and starting with limited resources.
NYC Slang
from scratch; no shortcuts; building it up
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