1. A company or individual that grants franchises to other parties (franchisees), allowing them to operate a business under the franchisor's brand, trademark, and business model
The franchisor provides training and support to all franchise owners.
O franqueador fornece treinamento e apoio a todos os proprietários de franquias.
2. The licensor or grantor in a franchise agreement
The franchisor owns the intellectual property and operating procedures.
O franqueador é proprietário da propriedade intelectual e dos procedimentos operacionais.