forward order
[ˈfɔrwərd ˈɔrdər]
nounpl: forward orders
pedido antecipado
1. An order placed for goods or services to be delivered at a future date, typically before the product is manufactured or becomes available
The company accepted forward orders for the new smartphone model three months before its official release.
A empresa aceitou pedidos antecipados para o novo modelo de smartphone três meses antes do seu lançamento oficial.
2. In financial markets, a binding agreement to purchase or sell an asset at a predetermined price on a specified future date
Farmers often place forward orders for fertilizers to lock in prices before the planting season.
Agricultores frequentemente fazem pedidos antecipados de fertilizantes para travar preços antes da época de plantio.
Forward orders are particularly important in Brazilian agriculture and commodities trading, where farmers and businesses use them to hedge against price fluctuations. In the US retail context, forward orders (or pre-orders) have become increasingly common for technology products and limited-edition items, creating consumer anticipation and securing sales before production.
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