flexible pricing
[FLEK-suh-bul PRAI-sing]
noun
precificação flexível
1. A pricing strategy that allows for adjustments in product or service prices based on market conditions, demand, customer segments, or other variables
The airline uses flexible pricing to adjust ticket prices based on demand and booking time.
A companhia aérea utiliza precificação flexível para ajustar os preços das passagens conforme a demanda e o momento da reserva.
2. The ability to offer different prices to different customers or modify prices dynamically without fixed rate structures
With flexible pricing, the e-commerce platform can offer personalized discounts to loyal customers.
Com precificação flexível, a plataforma de e-commerce pode oferecer descontos personalizados para clientes leais.
Flexible pricing is increasingly common in Brazil's growing e-commerce and service sectors, particularly among tech companies, ride-sharing apps, and airlines. However, it remains somewhat controversial regarding consumer protection, as Brazilian regulations require transparency. In the USA, especially in NYC, surge pricing through apps like Uber and dynamic pricing in hotels are normalized, though they often generate consumer debate about fairness.
NYC Slang
dynamic pricing; surge pricing
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