flagship project
[ˈflæɡʃɪp ˈprɒdʒekt]
nounpl: flagship projects
projeto de destaque
1. the most important, prestigious, or representative project of an organization, company, or government, typically showcasing their main values and capabilities
The new hospital is the government's flagship project for improving public healthcare.
O novo hospital é o projeto de destaque do governo para melhorar a saúde pública.
2. a signature initiative that receives significant investment and attention, often used to demonstrate commitment to a particular goal or vision
Tesla's Model 3 was the company's flagship project that revolutionized affordable electric vehicles.
O Model 3 da Tesla foi o projeto de destaque da empresa que revolucionou os veículos elétricos acessíveis.
The term 'flagship project' is widely used in both American business and Brazilian Portuguese contexts, particularly in corporate, governmental, and educational sectors. In Brazil, 'projeto carro-chefe' is a popular alternative that emphasizes the project as the primary vehicle for achieving organizational goals. This terminology reflects contemporary global business culture where organizations highlight their most ambitious and representative initiatives to demonstrate their vision and competence.
NYC Slang
the big-ticket project; the main event; the crown jewel of the operation
Related Idioms & Phrases
crown jewel of the portfolio
the jewel in the crown
the flagship of the fleet
put all your eggs in one basket (related concept of investing heavily in one project)
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →