first-party delivery
[FIRST-PAR-tee dih-LIV-uh-ree]
nounpl: first-party deliveries
entrega de primeira parte
1. A delivery service operated directly by the seller or manufacturer, rather than through a third-party logistics company
Amazon offers first-party delivery for faster shipping in urban areas.
A Amazon oferece entrega de primeira parte para envios mais rápidos em áreas urbanas.
2. A business model where a company manages its own distribution network and delivery operations
The company invested heavily in first-party delivery to improve customer satisfaction.
A empresa investiu significativamente em entrega de primeira parte para melhorar a satisfação do cliente.
The term 'first-party delivery' became increasingly prominent in Brazil and Portugal with the rise of e-commerce giants like Amazon and Mercado Livre, which emphasized control over delivery networks as a competitive advantage. In Brazilian business culture, companies using first-party delivery often highlight this as a sign of quality and reliability in their marketing.
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