first-impression bias
[/fɜːrst ɪmˈpreʃən ˈbaɪəs/]
nounpl: first-impression biases
viés da primeira impressão
1. A cognitive bias where an individual's judgment of another person or thing is disproportionately influenced by the first information they receive, often preventing objective reassessment based on new evidence
The hiring manager's first-impression bias led her to favor the candidate who made a confident entrance, despite his weaker qualifications.
O viés da primeira impressão do gerente de contratação o levou a favorecer o candidato que fez uma entrada confiante, apesar de suas qualificações mais fracas.
2. The tendency to rely too heavily on initial judgments when making decisions about people, situations, or products
Overcoming first-impression bias in recruitment is crucial for building diverse teams.
Superar o viés da primeira impressão no recrutamento é crucial para construir equipes diversas.
This concept is highly relevant in both American and Brazilian professional contexts, particularly in hiring, sales, and interpersonal relationships. In the USA, there is significant emphasis on training hiring managers to recognize and counteract this bias to promote diversity and inclusion. In Brazil, discussions about first-impression bias often intersect with broader conversations about social inequality and discrimination in the workplace. The term is increasingly used in corporate training programs and psychological literature in Portuguese-speaking countries.
NYC Slang
snap judgment bias / judging a book by its cover
Related Idioms & Phrases
first impression is the last impression
judging a book by its cover
love at first sight (related cognitive bias)
caught in first-impression bias
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