eye-level view
[aɪ ˈlɛvəl vjuː]
nounpl: eye-level views
vista ao nível dos olhos
1. A perspective or visual angle from the height of a person's eyes when standing upright; a viewpoint at the same horizontal level as an observer's eyes
The photographer captured the building from an eye-level view to make it appear more approachable.
O fotógrafo capturou o edifício a partir de uma vista ao nível dos olhos para torná-lo mais acessível.
2. In design and retail, shelf or display placement positioned at approximately the height of a standing person's eyes
The most popular products are usually placed at eye-level view on store shelves.
Os produtos mais populares geralmente são colocados em prateleiras ao nível dos olhos nas lojas.
3. In cinematography and photography, a camera angle positioned horizontally at the viewer's eye height rather than from above or below
Directors often use an eye-level view to establish a neutral, realistic perspective.
Diretores frequentemente usam uma vista ao nível dos olhos para estabelecer uma perspectiva neutra e realista.
The concept of 'eye-level view' is particularly important in American retail culture, where product placement at eye level is considered premium shelf space commanding higher prices from manufacturers. In Brazilian design and photography, this term is increasingly used as businesses adopt international standards in visual merchandising and cinematography.
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