external communication
[ɪkˈstɜrnəl kəˌmjuːnɪˈkeɪʃən]
nounpl: external communications
comunicação externa
1. Communication directed toward audiences outside an organization, including customers, partners, media, and the general public
The company's external communication strategy focuses on building brand awareness and customer relationships.
A estratégia de comunicação externa da empresa se concentra em construir conscientização de marca e relacionamento com clientes.
2. Information exchange between an organization and external stakeholders through various channels and media
Effective external communication requires consistent messaging across all platforms.
A comunicação externa eficaz requer mensagens consistentes em todas as plataformas.
3. Public-facing messages, announcements, and interactions managed by an organization
Our external communication department handles press releases and social media content.
Nosso departamento de comunicação externa gerencia comunicados à imprensa e conteúdo de mídia social.
In Brazilian corporate culture, external communication is increasingly recognized as crucial for brand reputation and customer loyalty. Many organizations employ dedicated departments for external communication, particularly in São Paulo's business hub. In the USA, the term is fundamental to PR and marketing industries, often managed by Chief Communication Officers (CCOs) or Vice Presidents of Communications.
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