1. To increase the scope, range, or audience of one's influence, business, or communication
The company decided to expand reach by opening new offices in Europe.
A empresa decidiu ampliar o alcance abrindo novos escritórios na Europa.
2. To extend the geographical or demographic boundaries of a service, product, or message
Social media helps brands expand reach to younger audiences.
As redes sociais ajudam marcas a ampliar o alcance para públicos mais jovens.