existing trend

[ɪɡˈzɪstɪŋ trend]
noun phrasepl: existing trends
tendência existente
1. A current or ongoing pattern of behavior, preference, or development that is already established and observable in society, market, or culture
The existing trend shows consumers prefer sustainable products over conventional ones.
A tendência existente mostra que os consumidores preferem produtos sustentáveis em relação aos convencionais.
2. A prevailing direction or inclination that is already in motion and recognized within a particular field or industry
Following the existing trend in technology, companies are investing more in artificial intelligence.
Seguindo a tendência existente em tecnologia, as empresas estão investindo mais em inteligência artificial.
In Brazilian business culture, understanding 'existing trends' is crucial for market competitiveness. The phrase is frequently used in marketing reports, business meetings, and academic discussions. In the USA, similar usage applies in corporate environments, where identifying and capitalizing on existing trends is considered essential strategic planning.
NYC Slang
what's hot right now
Synonyms / Sinônimos
current trendprevailing trendestablished trendongoing trendpresent trend
Antonyms / Antônimos
emerging trendnew trendfuture trendcounter-trend

Regional Variations

General Brazilian
tendência existente
Standard usage in business and media contexts
São Paulo
tendência vigente
More formal alternative commonly used in business reports
Rio de Janeiro
tendência do momento
Colloquial variant emphasizing current relevance
Portugal
tendência actual
Uses 'actual' for 'current' in European Portuguese

Related Words

trendtendencypatterndirectionmovementfashionmarket trend

Related Idioms & Phrases

jump on the trend
riding the trend
swimming against the trend
the trend is your friend
trend-setter
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