1. A marketing approach that divides the market into distinct groups or segments and tailors marketing efforts to address the specific needs, preferences, and characteristics of each segment.
The company implemented a segmented marketing strategy to target different age groups with customized messaging.
A empresa implementou uma estratégia de marketing segmentado para atingir diferentes faixas etárias com mensagens personalizadas.
2. The practice of identifying and targeting specific customer segments with differentiated products, pricing, promotion, and distribution strategies.
Through segmented marketing strategy, the brand reached luxury consumers and budget-conscious buyers simultaneously.
Por meio de uma estratégia de marketing segmentado, a marca alcançou consumidores de luxo e compradores conscientes de orçamento simultaneamente.