1. widely accepted and recognized ideas, principles, or notions that have been proven or accepted over time
The established concepts in physics were challenged by Einstein's theory of relativity.
Os conceitos estabelecidos na física foram desafiados pela teoria da relatividade de Einstein.
2. conventional wisdom or accepted understanding within a particular field or discipline
Marketing professionals often build strategies on established concepts from consumer behavior research.
Os profissionais de marketing frequentemente constroem estratégias com base em conceitos estabelecidos de pesquisa de comportamento do consumidor.