1. to create and implement new standards, rules, or accepted behaviors in a society, organization, or community
The company aims to establish new norms for workplace diversity and inclusion.
A empresa visa estabelecer novas normas para diversidade e inclusão no local de trabalho.
2. to set precedents that become widely accepted as the standard way of doing things
Technology companies often establish new norms in how people communicate.
As empresas de tecnologia frequentemente estabelecem novas normas em como as pessoas se comunicam.