equivocal aim
[/ɪˈkwɪvəkəl eɪm/]
noun phrasepl: equivocal aims
objetivo ambíguo
1. A goal or purpose that is unclear, ambiguous, or capable of being interpreted in multiple ways; an objective lacking clear definition or commitment
The company's equivocal aim regarding market expansion left employees confused about the strategic direction.
O objetivo ambíguo da empresa sobre a expansão do mercado deixou os funcionários confusos sobre a direção estratégica.
2. A target or intended result that is deliberately vague or open to different interpretations
His equivocal aim in the negotiation was to appear agreeable while avoiding specific commitments.
Seu objetivo ambíguo na negociação era parecer concordante enquanto evitava compromissos específicos.
The term 'equivocal aim' is frequently used in American business discourse to describe strategic or organizational goals that lack clarity. In Brazil, it's commonly employed in academic and professional settings to critique political statements or corporate strategies that avoid commitment. The phrase suggests either intentional ambiguity or lack of clarity, often carrying a slightly negative connotation of evasiveness.
NYC Slang
wishy-washy goal
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