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enhance anticipation

[en-HANS an-TIS-uh-PAY-shun]
verb phrase
aumentar a antecipação
1. To intensify or improve the sense of expectation or looking forward to something
The marketing campaign was designed to enhance anticipation for the product launch.
A campanha de marketing foi projetada para aumentar a antecipação do lançamento do produto.
2. To make someone more eager or excited about a future event
The trailer helped enhance anticipation among fans for the movie premiere.
O trailer ajudou a intensificar a antecipação entre os fãs da estreia do filme.
NYC Slang
amp up the hype / build the buzz
Synonyms
amplify expectationbuild excitementincrease eagernessintensify expectancyboost suspense
Antonyms
diminish expectationreduce excitementdecrease anticipationdampen enthusiasm

Regional Variations

General Brazilian
aumentar a antecipação / intensificar a expectativa
Most common usage in Brazil
São Paulo
potencializar a antecipação
More formal, business-oriented usage
Portugal
reforçar a antecipação / intensificar a expetativa
Portuguese spelling uses 'expetativa' instead of 'expectativa'

Related Idioms & Phrases

build suspense
whet someone's appetite
keep someone on the edge of their seat
raise the bar
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