endorses

[/ɪnˈdɔːrsɪz/]
verb
aprova
1. To declare one's public approval or support of something or someone
The celebrity endorses the new product in the commercial.
A celebridade aprova o novo produto no comercial.
2. To sign the back of a check or financial document to transfer ownership or responsibility
She endorses the check and deposits it into her account.
Ela assina no verso do cheque e o deposita em sua conta.
3. To publicly recommend or suggest as being worthy or desirable
The organization endorses the new environmental policy.
A organização aprova a nova política ambiental.
4. To formally support a political candidate or cause
The senator endorses her colleague for the election.
O senador apoia a candidatura de sua colega na eleição.
In Brazil and the USA, 'endorses' is heavily used in marketing and political campaigns. A celebrity or influential figure's endorsement carries significant commercial and social weight. In financial contexts, endorsement on checks is a formal legal procedure. The term is also increasingly used in social media contexts where public figures endorse products or causes to their followers.
NYC Slang
co-signs
Synonyms / Sinônimos
supportsapprovesbacksrecommendsvalidatessanctions
Antonyms / Antônimos
opposesrejectscondemnsdisapprovesrefutesdisavows

Regional Variations

General Brazilian
aprova; apoia; respalda
Most common in marketing and political contexts
Rio de Janeiro
aprova; bate o martelo
'Bate o martelo' is colloquial for giving final approval
São Paulo
aprova; respalda
More formal business usage common in financial center
Portugal
endossa; aprova
Legal/financial term 'endossa' is more prevalent in Portuguese Portuguese

Related Words

endorsementendorserendorseendorsedapprovalsupportbacking

Related Idioms & Phrases

put one's name to something
give the thumbs up
sign off on
throw one's weight behind
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