end-users
[/ɛnd ˈjuːzərz/]
nounpl: end-users
usuários finais
1. The ultimate consumers or operators of a product, service, or software who are not part of the organization that created it
The software company gathered feedback directly from end-users to improve the application.
A empresa de software coletou feedback diretamente dos usuários finais para melhorar a aplicação.
2. Persons who actually use a product or system in their daily work or life, as opposed to administrators or developers
End-users often have different needs than the IT department.
Os usuários finais frequentemente têm necessidades diferentes do departamento de TI.
In Brazilian corporate and technology sectors, 'usuários finais' is a standard business term emphasizing the distinction between those who develop/manage systems and those who actually use them daily. This concept is central to user-centered design and customer service strategies in both Brazilian and American tech industries.
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