1. to promote, support, or foster the state of being dominant or in control; to inspire confidence in someone's superior position or authority
The coach's strategy is to encourage dominance on the field through aggressive play.
A estratégia do treinador é encorajar a dominância no campo através de um jogo agressivo.
2. to inspire or motivate someone to assert power, control, or superiority
The company culture encourages dominance of their market share.
A cultura da empresa encoraja a dominância de sua participação de mercado.