emphasize differences
[/ˈɛmfəsaɪz ˈdɪfərənsəz/]
verb phrase
enfatizar diferenças
1. to give special importance or prominence to the ways in which two or more things are not the same; to highlight distinctions
The professor chose to emphasize differences between the two philosophical approaches rather than their similarities.
O professor optou por enfatizar as diferenças entre as duas abordagens filosóficas em vez de suas semelhanças.
2. to draw attention to or stress the distinguishing characteristics that set things apart
The marketing campaign sought to emphasize differences in product quality compared to competitors.
A campanha de marketing procurou enfatizar as diferenças na qualidade do produto em comparação com os concorrentes.
3. to make distinctions clear or more noticeable through speech, writing, or action
Rather than find common ground, the speaker chose to emphasize differences between the two groups.
Em vez de encontrar terreno comum, o palestrante optou por enfatizar as diferenças entre os dois grupos.
In American academic and business contexts, 'emphasize differences' is often used neutrally in comparative analysis. In Brazilian Portuguese contexts, the phrase is equally formal and analytical. However, in social discussions, emphasizing differences can carry different connotations—in the USA it may relate to diversity and inclusion conversations, while in Brazil it might relate to social inequality or regional disparities. The choice of whether to emphasize differences versus similarities is often a rhetorical and ideological decision in both cultures.
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