early adopter
[ˈɜːrli əˈdɒptər]
nounpl: early adopters
adotante inicial
1. A person or organization that starts using a new technology, product, or service before it becomes mainstream or widely available
Early adopters of smartphones were willing to pay premium prices for cutting-edge technology.
Os adotantes iniciais de smartphones estavam dispostos a pagar preços premium pela tecnologia de ponta.
2. An individual who embraces innovation and is among the first to try new ideas, products, or services in their market segment
As an early adopter of social media, she built a large following before the platforms became saturated.
Como adotante inicial de mídia social, ela construiu um grande número de seguidores antes das plataformas ficarem saturadas.
In the USA and Brazil's tech hubs (São Paulo, Rio de Janeiro), 'early adopter' is a term of prestige in technology and startup circles. Early adopters are often viewed as trendsetters and influencers. In business contexts across Brazil, the English term is frequently used even in Portuguese conversations within the tech industry. The concept is particularly relevant in discussions of digital transformation and e-commerce adoption in Brazil.
NYC Slang
first-mover or trendsetter
Related Idioms & Phrases
jump on the bandwagon (early)
get in on the ground floor
ahead of the curve
ride the wave of innovation
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