drive urgency

[draɪv ˈɜrdʒənsi]

verb phrase / noun phrase

impulsionar a urgência / criar senso de urgência

1. To create or intensify a sense of pressing need or time pressure to motivate action

The marketing team worked to drive urgency among customers before the deadline.

A equipe de marketing trabalhou para impulsionar a urgência entre os clientes antes do prazo.

2. To motivate rapid decision-making or action by emphasizing time constraints or consequences

Limited-time offers drive urgency in purchasing decisions.

Ofertas por tempo limitado criam senso de urgência nas decisões de compra.

NYC Slang

light a fire under someone / create the pressure

Synonyms

Antonyms

Regional Variations

General Brazilian

impulsionar a urgência / criar urgência

Most common usage in business and marketing contexts

São Paulo

criar senso de urgência / impulsionar urgência

Common in corporate and tech environments

Portugal

criar urgência / impulsionar a necessidade

European Portuguese tends to use simpler constructions

time is of the essence

strike while the iron is hot

now or never

put pressure on

create FOMO (fear of missing out)

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