1. A systematic approach or series of actions aimed at expanding or varying products, services, investments, or markets to reduce risk and increase growth opportunities
The company's diversification process involved expanding into three new markets within two years.
O processo de diversificação da empresa envolveu a expansão para três novos mercados em dois anos.
2. In business strategy, the gradual or methodical implementation of changes to reduce dependence on a single product line or revenue source
Their diversification process helped the organization weather the economic downturn.
Seu processo de diversificação ajudou a organização a atravessar a recessão econômica.