1. A business or competitive approach that fundamentally changes or destabilizes an existing market, industry, or established way of doing things by introducing innovation or new methods
The company's disruptive strategy challenged traditional retailers by offering online shopping convenience.
A estratégia disruptiva da empresa desafiou os varejistas tradicionais ao oferecer a conveniência das compras online.
2. A tactical plan designed to interrupt, interfere with, or undermine an opponent's operations or competitive advantage
Their disruptive strategy in the market forced competitors to innovate rapidly.
A sua estratégia disruptiva no mercado forçou os concorrentes a inovar rapidamente.