display fatigue
[/dɪˈspleɪ fəˈtiːg/]
noun
fadiga de exibição
1. A cognitive phenomenon where viewers experience diminished attention, interest, or emotional response when exposed to repeated or excessive visual information on digital displays
Users experience display fatigue after scrolling through too many social media posts without meaningful engagement.
Os usuários experimentam fadiga de exibição após rolar por muitos posts de mídia social sem envolvimento significativo.
2. Physical and mental exhaustion caused by prolonged exposure to screens, characterized by decreased focus and diminishing returns on viewer engagement
The marketing campaign suffered from display fatigue as consumers ignored the repetitive advertisements.
A campanha de marketing sofreu com fadiga de exibição quando os consumidores ignoraram os anúncios repetitivos.
3. A state of reduced effectiveness in visual communication where continued presentation of content fails to maintain audience interest or comprehension
After 15 minutes of the presentation, the audience showed signs of display fatigue.
Após 15 minutos de apresentação, a audiência mostrou sinais de fadiga de exibição.
Display fatigue is a significant concept in digital marketing and UX design in both Brazil and the USA. In Brazil, it's increasingly discussed in social media marketing and advertising circles as brands struggle with declining engagement on platforms like Instagram and TikTok. In the USA, the term is widely used in tech and marketing industries to explain why consumers develop immunity to repeated advertisements and why content creators must constantly innovate to maintain audience attention.
NYC Slang
getting ad-blind / tuning out
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