1. To reduce the value, importance, or credibility of something significantly; to dismiss or underestimate something to a great degree
The market is discounting heavily the possibility of a rate increase.
O mercado está descontando muito a possibilidade de um aumento nas taxas.
2. To offer substantial price reductions on goods or services
The store is discounting heavily on winter merchandise.
A loja está oferecendo grandes descontos na mercadoria de inverno.
3. To minimize the significance or impact of information or claims
Analysts are discounting heavily the company's earnings forecast.
Os analistas estão desvalorizando bastante a previsão de ganhos da empresa.