diffusion of innovations
[/dɪˈfjuːʒən əv ɪˈnɒvəʃənz/]
noun
difusão de inovações
1. The process by which new ideas, technologies, or products spread through a population or social system over time
The diffusion of innovations theory explains how smartphones became ubiquitous in society.
A teoria da difusão de inovações explica como os smartphones se tornaram onipresentes na sociedade.
2. A sociological concept developed by Everett Rogers describing the adoption patterns of innovations among different groups of people
According to the diffusion of innovations model, early adopters play a crucial role in spreading new technologies.
De acordo com o modelo de difusão de inovações, os adotantes iniciais desempenham um papel crucial na disseminação de novas tecnologias.
This is a formal academic and business term heavily used in marketing, organizational development, and technology studies. Developed by American sociologist Everett Rogers in 1962, the theory is globally recognized and used in both Brazilian and American contexts when discussing how new ideas and products gain market acceptance.
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