1. A marketing strategy that targets different customer segments with customized products, pricing, promotion, or distribution strategies tailored to each segment's specific needs and preferences
The company adopted a differentiated marketing method to appeal to both budget-conscious consumers and premium buyers.
A empresa adotou um método de marketing diferenciado para atrair tanto consumidores conscientes do orçamento quanto compradores premium.
2. An approach that segments the market into distinct groups and develops separate marketing mixes for each segment rather than using a one-size-fits-all approach
Through differentiated marketing method, the smartphone manufacturer offers basic models for developing markets and flagship devices for tech enthusiasts.
Através do método de marketing diferenciado, o fabricante de smartphones oferece modelos básicos para mercados em desenvolvimento e dispositivos topo de gama para entusiastas de tecnologia.