1. to depart from established traditions, conventions, or habitual practices
She decided to deviate from custom by wearing a modern dress instead of the traditional one at the wedding.
Ela decidiu desviar-se do costume ao usar um vestido moderno em vez do tradicional no casamento.
2. to act in a way that goes against what is normally or traditionally done
The company chose to deviate from custom by offering remote work options before it became standard.
A empresa escolheu desviar-se do costume ao oferecer opções de trabalho remoto antes de se tornar padrão.