design knockoff
[/dɪˈzaɪn ˈnɑːkɔːf/]
nounpl: design knockoffs
imitação de design
1. A product or item that copies or imitates the design of an original, typically without permission and at a lower price point, often with reduced quality or slight modifications to avoid legal issues
This furniture store sells design knockoffs of famous Scandinavian brands at a fraction of the original price.
Esta loja de móveis vende imitações de designs de marcas escandinavas famosas por uma fração do preço original.
2. An unauthorized reproduction of a branded or designer product that maintains the aesthetic appeal of the original while being legally distinct
The bag she bought is a design knockoff, not a counterfeit, since it doesn't use the original brand name.
A bolsa que ela comprou é uma imitação de design, não uma falsificação, pois não usa a marca original.
Design knockoffs exist in a legal gray area in both the US and Brazil. In Brazil, design knockoffs are extremely common in fashion, furniture, and home décor markets, particularly in São Paulo's commercial districts and street markets. The term is often used neutrally in commercial contexts, whereas 'counterfeit' (falsificação) refers to illegal copies using trademarked names. In NYC and the US generally, design knockoffs are legally permissible if they don't infringe on trademarks or patents, making them a popular strategy for mass-market retailers like IKEA, Target, and H&M.
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