demographic data
[/ˌdeməˈɡræfɪk ˈdeɪtə/]
nounpl: demographic data (uncountable)
dados demográficos
1. Statistical information about a population, including age, gender, income, education, race, and other characteristics
The company analyzed demographic data to understand their target market better.
A empresa analisou dados demográficos para entender melhor seu mercado-alvo.
2. Information collected from census or surveys describing the composition and characteristics of human populations
Demographic data shows that the city's population is becoming younger.
Os dados demográficos mostram que a população da cidade está ficando mais jovem.
3. Statistical records used in research, marketing, and policy-making to identify patterns and trends
Marketing teams rely on demographic data to create targeted advertising campaigns.
As equipes de marketing confiam em dados demográficos para criar campanhas publicitárias direcionadas.
In Brazilian business and academic contexts, 'dados demográficos' is essential terminology used in market research, census analysis, and social policy discussions. The collection and analysis of demographic data has become increasingly important in both governmental and private sectors for understanding population trends, planning public services, and developing marketing strategies. In the USA, demographic data is heavily utilized by marketers, political campaigns, and government agencies for understanding population movements and characteristics.
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