decreasing engagement
[dɪˈkriːsɪŋ ɪnˈɡeɪdʒmənt]
noun phrase
engajamento decrescente
1. A gradual reduction in the level of involvement, interest, or participation of an audience, customer, or user with a brand, content, platform, or activity
The social media campaign showed decreasing engagement over the past three months.
A campanha de mídia social mostrou engajamento decrescente nos últimos três meses.
2. In business analytics, a metric indicating that fewer people are interacting with products, services, or digital content compared to previous periods
The analytics team identified decreasing engagement as a major concern for the Q3 report.
A equipe de análise identificou o engajamento decrescente como uma preocupação importante para o relatório do Q3.
3. A trend of reduced emotional or psychological involvement in a relationship, job, or community
The manager noticed decreasing engagement among team members after the restructuring.
O gerente notou engajamento decrescente entre os membros da equipe após a reestruturação.
In Brazil, 'engajamento' is widely used in digital marketing, social media strategy, and business communications. The phrase 'decreasing engagement' is particularly relevant in tech and startup cultures in São Paulo and Rio de Janeiro, where data-driven metrics heavily influence business decisions. In the USA, monitoring engagement is critical for social media managers and content creators, making this a key performance indicator (KPI) in professional settings.
NYC Slang
dropping engagement / people are ghosting the content
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