dark pattern interface
[/dɑrk ˈpætərn ˈɪntərfeɪs/]
nounpl: dark pattern interfaces
interface com padrão obscuro
1. A user interface design that deliberately manipulates users into taking actions that benefit the business rather than the user, often through deceptive visual elements, confusing language, or hidden options
The website used a dark pattern interface to make it difficult for users to cancel their subscriptions.
O site usou uma interface com padrão obscuro para dificultar que os usuários cancelassem suas assinaturas.
2. Unethical UX design practices that exploit user psychology to promote certain behaviors, such as pre-checked boxes, misdirection, or roach motel tactics
Tech companies have faced criticism for implementing dark pattern interfaces that trick users into sharing personal data.
Empresas de tecnologia enfrentaram críticas por implementar interfaces com padrões obscuros que enganam usuários a compartilharem dados pessoais.
The term 'dark pattern interface' gained prominence in the 2010s as tech companies scaled rapidly and user criticism of manipulative design increased. It became especially relevant in Brazil and globally following discussions about data privacy, consent, and digital rights. The concept reflects growing consumer awareness of unethical design practices and regulatory interest in protecting users from deceptive digital tactics.
NYC Slang
sketchy interface / sneaky design
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