to set the tone for, to give character to, to establish the mood of
1. to establish or create a particular character, style, or atmosphere for something
The opening speech gave tone to the entire conference.
O discurso de abertura deu tom a toda a conferência.
2. to influence the general impression or feel of an event, conversation, or situation
Her positive attitude gave tone to the team's morale.
A sua atitude positiva deu tom ao moral da equipa.
3. to dominate or dictate the nature of something
The major corporations give tone to the market trends.
As grandes corporações dão tom às tendências do mercado.
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