customize operations
[kəs-ˈtə-ˌmīz ˌä-pə-ˈrā-shənz]
verb phrase / noun phrase
personalizar operações
1. to modify or adjust business processes, workflows, or system functions to meet specific organizational or user requirements
The company decided to customize operations to improve efficiency and match their unique workflow.
A empresa decidiu personalizar operações para melhorar a eficiência e adequar seu fluxo de trabalho único.
2. in software/IT context: to configure system settings and features according to particular needs
We can customize operations in the ERP system to align with our business model.
Podemos personalizar operações no sistema ERP para alinhar com nosso modelo de negócio.
3. to tailor operational procedures to specific customer or client demands
The service provider can customize operations for different clients based on their requirements.
O fornecedor de serviços pode personalizar operações para diferentes clientes de acordo com seus requisitos.
In Brazil's tech and business sectors, 'customize' is often used as an English loanword, particularly in São Paulo's corporate environment. However, 'personalizar' is the more formal and widely understood Portuguese equivalent across all regions. In Portugal, both 'personalizar' and 'adaptar' are accepted, with slight preference for 'adaptar' in operational contexts. The phrase is increasingly common in enterprise software discussions and digital transformation initiatives across Portuguese-speaking countries.
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