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customer-centric marketing

[/ˈkʌstəmər ˈsentrɪk ˈmɑːrkɪtɪŋ/]
noun
marketing centrado no cliente
1. A marketing strategy that places the customer at the center of all business decisions, focusing on understanding and meeting customer needs, preferences, and expectations to build long-term relationships and loyalty.
Our company adopted customer-centric marketing to improve customer satisfaction and retention rates.
Nossa empresa adotou marketing centrado no cliente para melhorar a satisfação e retenção de clientes.
2. An approach that emphasizes listening to customer feedback, personalizing interactions, and creating value-driven experiences rather than focusing solely on product features or sales volume.
Customer-centric marketing requires analyzing customer data and behavior patterns.
O marketing centrado no cliente requer análise de dados e padrões de comportamento dos clientes.
Synonyms
customer-focused marketingcustomer-oriented marketingcustomer-first marketingconsumer-centric marketing
Antonyms
product-centric marketingsales-driven marketingcompany-centric marketing

Regional Variations

General Brazilian
marketing centrado no cliente
most commonly used term in Brazil
São Paulo
marketing orientado ao cliente
alternative phrasing used in business contexts
Portugal
marketing centrado no cliente
same as Brazilian Portuguese, standard usage

Related Idioms & Phrases

put the customer first
know your customer
customer is king
customer satisfaction is paramount
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