customer approval

[ˈkʌstəmər əˈpruːvəl]
nounpl: customer approvals
aprovação do cliente
1. formal or informal consent given by a customer to proceed with a product, service, or business transaction
We need customer approval before we can finalize the contract.
Precisamos da aprovação do cliente antes de finalizar o contrato.
2. the process of obtaining authorization or acceptance from a customer for a proposed action or decision
Customer approval is required for any changes to the project scope.
A aprovação do cliente é necessária para qualquer mudança no escopo do projeto.
3. satisfaction or positive feedback from a customer regarding a product or service
The new design received customer approval during the focus group testing.
O novo design recebeu aprovação dos clientes durante os testes de grupo focal.
In both American and Brazilian business cultures, 'customer approval' is a critical concept in sales, project management, and service delivery. In the USA, obtaining customer approval is often documented formally and serves as legal protection. In Brazil, while formal documentation is important, personal relationships and verbal agreements may carry significant weight alongside written approvals. The term is widely used in corporate environments, e-commerce, and service industries in both countries.
NYC Slang
the greenlight / the thumbs up
Synonyms / Sinônimos
customer consentclient authorizationcustomer sign-offcustomer acceptancecustomer endorsement
Antonyms / Antônimos
customer rejectioncustomer disapprovalcustomer denialcustomer objection

Regional Variations

General Brazilian
aprovação do cliente
standard business Portuguese term used across Brazil
São Paulo
aprovação do cliente / visto do cliente
formal business context; 'visto' used in some corporate environments
Rio de Janeiro
aprovação do cliente
standard usage; may also hear 'sinal verde' (green light) colloquially
Portugal
aprovação do cliente / autorização do cliente
both terms used; Portuguese often prefers 'autorização' in formal contexts

Related Words

customer satisfactionclient feedbackauthorizationconsentvalidationsign-off

Related Idioms & Phrases

get the green light
get the thumbs up
get the go-ahead
get buy-in from the customer
receber o sinal verde
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