cross-device
[krɔːs dɪˈvaɪs]
adjective
multiplataforma
1. relating to or involving multiple electronic devices; functioning across different devices such as smartphones, tablets, computers, and other digital gadgets
The company launched a cross-device marketing campaign to reach customers on all their devices.
A empresa lançou uma campanha de marketing multiplataforma para alcançar clientes em todos os seus dispositivos.
2. in technology and digital advertising, the ability to track or identify users across different devices they use
Cross-device tracking allows advertisers to understand user behavior across smartphones, tablets, and desktops.
O rastreamento multiplataforma permite que os anunciantes entendam o comportamento do usuário em smartphones, tablets e desktops.
3. compatibility or functionality that works seamlessly between different electronic devices
This app offers a seamless cross-device experience, syncing your data automatically.
Este aplicativo oferece uma experiência multiplataforma perfeita, sincronizando seus dados automaticamente.
This is a modern tech industry term that emerged with the proliferation of personal digital devices. In Brazil, particularly in São Paulo's tech sector, the English term 'cross-device' is frequently used alongside 'multiplataforma.' In the USA, especially in Silicon Valley and NYC marketing agencies, 'cross-device' is standard terminology for discussing digital strategy, user experience, and advertising metrics.
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