cross-channel visibility
[krɔs-ˈtʃæn-əl ˌvɪ-ˈzɪ-bɪ-lə-ti]
noun
visibilidade omnichannel
1. The ability to see, track, and monitor customer interactions, inventory, and data across multiple sales and communication channels simultaneously
The retailer implemented cross-channel visibility to ensure customers could check product availability across online, mobile, and physical stores.
O varejista implementou visibilidade omnichannel para garantir que os clientes pudessem verificar a disponibilidade de produtos em lojas online, móvel e físicas.
2. In marketing and retail, the integration of data and insights from various customer touchpoints to create a unified view of customer behavior and preferences
Cross-channel visibility helped the company understand that customers were browsing on mobile but completing purchases in-store.
A visibilidade omnichannel ajudou a empresa a entender que os clientes navegavam no celular mas completavam as compras na loja física.
This term is predominantly used in corporate, retail, and e-commerce contexts in both Brazil and the USA. It reflects the modern business necessity of integrating digital and physical retail experiences. In Brazil, companies increasingly emphasize cross-channel visibility as they develop omnichannel strategies, particularly in major markets like São Paulo. The concept aligns with global retail trends where customer expectations for seamless shopping experiences across multiple platforms drives business strategy.
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