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critical juncture

[/ˈkrɪtɪkəl ˈdʒʌŋktʃər/]
nounpl: critical junctures
momento crítico
1. A crucial point in time when important decisions must be made or significant changes occur; a turning point that will have major consequences
The company has reached a critical juncture where it must decide whether to expand internationally or focus on domestic markets.
A empresa chegou a um momento crítico em que deve decidir se expande internacionalmente ou se concentra nos mercados domésticos.
2. A pivotal moment in a process, event, or relationship where the outcome is uncertain and the next steps are vital
The negotiations are at a critical juncture; both parties need to compromise to reach an agreement.
As negociações estão num momento crítico; ambas as partes precisam fazer concessões para chegar a um acordo.
NYC Slang
crunch time / make-or-break moment
Synonyms
turning pointpivotal momentcrossroadscrucial pointdecisive momentwatershed moment
Antonyms
stasisroutinecontinuity

Regional Variations

General Brazilian
momento crítico / ponto de virada
Most common translation in Brazilian Portuguese
São Paulo
encruzilhada crítica / ponto crucial
Business and formal contexts
Rio de Janeiro
hora da verdade / momento decisivo
Informal and colloquial usage
Portugal
momento crítico / encruzilhada
European Portuguese preference for formal contexts

Related Idioms & Phrases

at a crossroads
the moment of truth
a watershed moment
a turning point
reach a fork in the road
make or break
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