creatives

[/kriːˈeɪtɪvz/]
nounpl: creatives
criativos
1. People who work in creative fields such as advertising, design, art, music, or media production
The agency hired several talented creatives to work on the new campaign.
A agência contratou vários criativos talentosos para trabalhar na nova campanha.
2. Creative professionals or artists who produce original content or ideas
Creatives from different backgrounds collaborated on the project.
Criativos de diferentes origens colaboraram no projeto.
3. In advertising, advertisements or promotional materials produced by creative teams
The team presented three different creatives for the client's review.
A equipe apresentou três criativos diferentes para revisão do cliente.
In Brazilian and American advertising industries, 'creatives' is a widely recognized term referring to the professionals responsible for ideation and execution of campaigns. In Brazil, it's commonly used in Portuguese as 'criativos' within agency environments, particularly in São Paulo's prominent advertising sector. The term has become somewhat internationalized in corporate settings.
NYC Slang
creative types, creative minds
Synonyms / Sinônimos
artistsdesignerscreatorscontent creatorscreative professionals
Antonyms / Antônimos
non-creative professionalsadministrative staff

Regional Variations

General Brazilian
criativos
Most common term used in advertising and creative industries
São Paulo
criativos
Frequently used in the major advertising hub; sometimes kept as 'creatives' in English
Rio de Janeiro
criativos
Standard usage in creative and media sectors
Portugal
criativos
Similar usage; sometimes 'profissionais criativos' for emphasis

Related Words

creativitycreativedesigninnovationartistic

Related Idioms & Phrases

think outside the box
the creative juices are flowing
bring creative energy to the table
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