1. To establish or introduce new traditions, practices, or habitual behaviors in a society or group
The community decided to create new customs to celebrate their cultural heritage.
A comunidade decidiu criar novos costumes para celebrar seu patrimônio cultural.
2. To initiate practices that become widely accepted and repeated over time
Technology companies often create new customs in workplace culture.
As empresas de tecnologia frequentemente criam novos costumes na cultura organizacional.