coverage-expanding
[/ˈkʌvərɪdʒ ɪkˈspændɪŋ/]
adjective
que expande a cobertura
1. Describing something that increases or extends the scope, reach, or breadth of coverage (in media, insurance, telecommunications, or other fields)
The new coverage-expanding plan allows more customers to access our services in remote areas.
O novo plano que expande a cobertura permite que mais clientes acessem nossos serviços em áreas remotas.
2. Relating to initiatives, strategies, or policies designed to broaden existing coverage
The company announced several coverage-expanding initiatives to improve network quality.
A empresa anunciou várias iniciativas que expandem a cobertura para melhorar a qualidade da rede.
This is a technical business term commonly used in telecommunications, media, and insurance industries in both Brazil and the USA. In Brazilian corporate environments, it reflects the influence of English technical terminology, particularly in sectors like telecommunications (where companies like Claro, Tim, and Vivo use this concept) and insurance. The term is relatively new to Portuguese and often appears in corporate communications without direct translation.
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