1. A fundamental or central plan that forms the basis of a strategy, project, or organizational approach
The core plan of the company focuses on customer retention and product innovation.
O plano central da empresa concentra-se na retenção de clientes e inovação de produtos.
2. In insurance or benefits, a basic plan offering essential coverage as a foundation upon which additional options can be added
Employees can choose the core plan and then add supplementary coverage.
Os funcionários podem escolher o plano central e depois adicionar cobertura complementar.
3. The primary or essential strategy that underlies a broader initiative or program
Our marketing core plan emphasizes digital channels and social media engagement.
Nosso plano central de marketing enfatiza canais digitais e engajamento em mídias sociais.