1. The traditional, standard, or socially accepted method of doing something
He decided to follow the conventional way of getting a college degree before starting his business.
Ele decidiu seguir a forma convencional de obter um diploma universitário antes de iniciar seu negócio.
2. A customary or orthodox approach that most people adopt
Not everyone wants to do things the conventional way.
Nem todos querem fazer as coisas da forma convencional.