continuous plan
[kən-ˈtin-yə-wəs plan]
nounpl: continuous plans
plano contínuo
1. A service or subscription plan that automatically renews and continues indefinitely until the customer cancels it
The gym offers a continuous plan that charges your account monthly.
A academia oferece um plano contínuo que cobra sua conta mensalmente.
2. In business and project management, an ongoing strategy or program without a defined end date
Our company implemented a continuous plan for employee training and development.
Nossa empresa implementou um plano contínuo para treinamento e desenvolvimento de funcionários.
3. A subscription or membership arrangement that automatically renews unless explicitly canceled
Be careful when signing up for a continuous plan; you may forget to cancel it.
Tenha cuidado ao se inscrever em um plano contínuo; você pode esquecer de cancelá-lo.
Continuous plans are particularly prevalent in Brazil and the USA in streaming services (Netflix, Spotify), gyms, and software-as-a-service (SaaS) products. Consumer protection agencies in both countries have issued warnings about automatic renewals, leading to regulations requiring explicit opt-in and easy cancellation options. In Brazilian Portuguese, this concept is increasingly common in the digital economy, and consumers are becoming more aware of the need to monitor and cancel unused continuous plans.
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