contextual research
[kən-ˈtek-ʃu̇(-ə)l ˈri-ˌsərch]
nounpl: contextual research (uncountable) / contextual researches (countable)
pesquisa contextual
1. Research conducted within the actual environment or situation where a subject, product, or phenomenon naturally occurs, focusing on understanding the broader circumstances and conditions that influence behavior, usage, or outcomes
The design team conducted contextual research in users' homes to understand how they actually interact with kitchen appliances.
A equipe de design realizou pesquisa contextual nas casas dos usuários para entender como eles realmente interagem com eletrodomésticos de cozinha.
2. A qualitative research methodology that examines subjects in their natural settings rather than in controlled laboratory or artificial environments
Contextual research revealed that customers preferred shopping late at night rather than during business hours.
A pesquisa contextual revelou que os clientes preferiam fazer compras tarde da noite em vez de durante o horário comercial.
3. Research that takes into account the cultural, social, economic, and environmental factors surrounding the subject being studied
Through contextual research, anthropologists learned how poverty affects decision-making in developing communities.
Por meio da pesquisa contextual, os antropólogos aprenderam como a pobreza afeta a tomada de decisões em comunidades em desenvolvimento.
In Brazil and Portugal, contextual research has become increasingly important in design, UX, and product development fields influenced by international methodologies. The term is particularly valued in tech hubs like São Paulo and in academic research programs. In the USA, this methodology is standard practice in user experience design, anthropological studies, and market research, reflecting a shift away from purely quantitative approaches toward understanding human behavior in authentic environments.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →