contemporary shift
[/kənˈtɛmpəreri ʃɪft/]
nounpl: contemporary shifts
mudança contemporânea
1. A significant change or transformation occurring in modern times, reflecting current trends, values, or circumstances
The contemporary shift toward remote work has transformed office culture.
A mudança contemporânea em direção ao trabalho remoto transformou a cultura de escritório.
2. A change in perspective, attitude, or approach that is relevant to the present day or current era
There has been a contemporary shift in consumer attitudes toward sustainability.
Houve uma mudança contemporânea nas atitudes dos consumidores em relação à sustentabilidade.
3. A work period (shift) that occurs during current or modern times, often contrasted with historical periods
The contemporary shift in manufacturing emphasizes automation and efficiency.
A mudança contemporânea na manufatura enfatiza automação e eficiência.
This term is frequently used in Brazilian and American academic, business, and media discourse to describe societal transformations such as digitalization, globalization, and social movements. In the USA, it's commonly applied to discussions about technology adoption and workplace evolution, while in Brazil it's used in similar contexts but often emphasizes social and economic modernization.
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